Our sports goods Industry is located in Sialkot ; a famous city of province of Punjab which has earned very good name for Pakistan and gives good foreign exchange as sports goods of sialkot. Our export growth in sports goods remains steady it may fall short of expectations because of crippling of electricity shortages which have frequently disturbed production process at manufacturing concerns.
The sports Industry has shown slow but steady growth in exports over the last five years and annual growth shows low volume, now around 85 sports goods exhibitors from Pakistan mostly from Sialkot participated in the world largest sports goods and sportswear exhibition held in Munich recently.
Sialkot is the well known city of Pakistan for its value added products, sports goods such as football, volley ball ,hockey sticks, cricket bats, all kind of sports gloves, sportswear, sports kit and fitness articles, footballs, hockey ball ,hockey sticks, cricket bats and rackets are mostly handmade and reputed excellent in international market.
Pakistan earns a reasonable foreign exchange by producing wide range of sport goods, accessories, games and athletics equipments, generally following the British, American, and German specification. At present there are thousands of units in function and most of them are enjoying their international recognition of their designing, manufacturing and selected raw materials.
The basic raw material is leather and mulberry wood that are available in Pakistan, especially mulberry wood. In Punjab the industry annually utilizes material in billions of rupees including imported raw material. Sports goods industry is one of the major industry which earn huge amount of foreign exchange that’s why it has government support for its development and able to export about 75 percent of its production of course there are two big reason of its demand, one is low price, compete the international market and second durability and good workmanship.
Pakistan sports goods Industry is facing many competitors like Taiwan, India and south Korea in view of strong competitors, government must provide more facilities to modernize and mechanize the Industry for the improvement in quality and consequently in export.