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Hassan Shehryar Yasin

Hassan Shehryar Yasin

Pakistani fashion Designer Hassan Shehryar Yasin is mostly known by his short name that is HSY. He is a qualified fashion designer and has graduated from Pakistan School of Fashion Design. Yasin’s own fashion label was first introduced in the year 2000. In France, he was affiliated with the La Chambre Syndicale De La Couture Parisienne. Even in couture he attains an honors degree. Yasin serve as a member of the board of directors and the executive committee of the fashion institution from where he’s been graduated. In 1994, Yasin started his career as a fashion choreographer.

In Pakistan, he worked both as a designer and choreographer in multiple shows and even internationally he has organized shows in New York City, Toronto, London and Dubai. His product line includes formal and bridal wear. He has a flagship store in Lahore and almost six outlets functioning internationally. This stupendous designer was placed at the cover page of the Karachi-based Diva magazine in the category of “Most Powerful People” and was also listed among the top ten faces of the year.


HSY brand also introduced outstanding jewellery in 2007, which was a big turn over in his career as his jewellery was very traditional and trendy. HSY has won international acclaim that very few Pakistani fashion Designers has gained. He has also worked in association with further brands and other products advertisers and these brands include Stoneage, Bareeze and Nirala Sweets, according to Yasin he really enjoyed working with Nirala sweets.

He was bought up by a single woman his mom; according to him she was an inspiration to him and motivated him in every step of life. She helps and guides him in managing many things of the brand. He always considers his brand achievements as a result of his team work and regards its brand as a family company. He has almost 350 workers working under his brand. In Dubai, his brand is highly admired by the people and he has been awarded by the Middle East authority too.


Fashion Shows without his collection are incomplete; his style statement is very inspiring. He guides his clients to what to wear and how to carry it rather than asking them, this really gives a new look to the customer which is always appreciatable. HSY is recognized among the leading brands of Pakistan and this is due to his hard work and professionalism.


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